Flavor, Forged Anew: PGP Glass and the Tasteeto Transformation
The Vision: Modernizing a Culinary Giant
Tasteeto was launched as a new-age seasoning brand under the iconic Everest umbrella, specifically targeting younger, contemporary consumers. The core aim was to design a packaging solution—a modern glass bottle—that would be completely distinct from traditional, bulky spice packs. Tasteeto needed fresh aesthetics, superior shelf appeal, and effortless usability to reflect Everest’s shift
toward modern lifestyles.
Engineering Elegance and Function
The PGP Glass design team collaborated closely with Tasteeto to balance high style with essential function. Early designs, while visually striking, often lacked necessary ergonomics. Through collaborative design iterations and consumer testing, we fine-tuned the bottle to be lightweight, sturdy, and comfortable to handle. Material testing ensured we achieved the perfect glass construction for daily kitchen use. Furthermore, precision was key for the vibrant labeling that defined the brand. We successfully resolved label alignment issues through close coordination, ensuring the sleek, youthful design was perfectly presented.
Signature Features: Innovation in Every Shake
The resulting Tasteeto bottle stands out for its unique, consumer-centric design:
- Dual Dispensing Cap: A highly functional design allowing for both precise sprinkling and easy pouring.
- Color-Coded Variants: Simple, clear identification for different seasonings.
- Sleek, Youthful Aesthetics: A modern glass bottle that looks at home in any contemporary kitchen.
This packaging represents a successful fusion of Everest’s heritage quality with modern innovation, proving that thoughtful glass design can redefine a traditional market and effectively connect with a new generation of consumers.
